This post is going to start with a lot of disclaimers, including the disiclaimer for all of the disclaimers, which is that if I don’t give these disclaimers I might internetally punched in the face for what I’m going to talk about by some of you.
So let me go back a couple of years. When I started at Clovis Hills it was not uncommon to hear me say that I hate Christian music (meaning non-worship stuff). I would have said that it’s all crap and the industry is filled with people who couldn’t make it in the secular market, but, because they like Jesus are able to carve out a career for themselves because Christians are too nice to tell them they’re no good.
Over the past two years I’ve had to listen to a lot of this stuff and because of that, along with my wife and Erica Foster telling me it’s not okay to hate christian music I have come to a point in my life where I can say that there is a lot of great stuff out there. There are a ton of new artists that you can listen to without being embarrassed and without having to really dig for reasons you like them. It was only until this week that I realized the problem is not so much christian music as it is Christian radio.
We have two christian radio stations in town and both are “listener supported” which means they are constantly having pledge drives. Now, if you believe in these ministries and they impact you regularly, as they do for many, I’m not telling you not to give to them. What I am asking is why both stations are having pledge drives at the exact same time?!
This, to me, is ridiculous. Are you not aware of the other stations? Was this decided upon by both parties, that we’ll just subject everyone to this at the same time? I mean, seriously, what’s the deal?
Every other radio station on the planet is driven by demographics. They do a particular style or genre and attract a fan base from that. Not Christian radio. We have one station that markets to all christians and so what you get is a hodge-podge of stuff from rock to hip-hop, new artists to songs like “Shout to the Lord” which are 20 years old being played in REGULAR ROTATION! (sorry about that).
As I’m writing songs more and more and exploring what options music may have for me, I have to believe that there’s good stuff out there and certainly, the secular music industry machine is not cranking out great artists by giving record deals to Paris Hilton and the like. But come on, two pledge drives at the same time? Making it impossible to hear even two or three songs in a row that are in the same genre? And the hosts of these shows? What the heck is the deal?
I’m sorry for the rant. I don’t want to come off as some church-hating post-modern, but this radio thing has to be figured out. If the message is truely “in the music” shouldn’t we be doing a better job of getting the music out to people? If I want to hear “Breathe” I’ll put on my copy of WOW 95 and go to town, but it really should not still be on the radio should it?
Rant over.